Through beautiful Swedish design, we inspire & empower people the world over, to live their best life, every day.
— kikki.K

With over five years experience working with kikki.K, I love the inspiring story and vision behind this brand. My journey with kikki.K has taken me from working as the Content and Social Media Coodinator (2011-2014), to freelancing as their Product Copywriter when I made the leap to start my own business (undertaking extensive research and writing products such as the Habits Journal and Offline Journal during this time), to now working part-time as the Product Content Manager. I've relished being a part of this growing and inspiring company. Over the course of these five years, I've been involved in many different aspects, driving the content and social media strategy and creating all online content for the brand (2011-2014) which included developing video content, writing/directing/crafting the first of the kikki.K Planner videos (take a look here), as well as writing and producing content for best-selling products such as the Inspiration Journals and Sentence A Day Journal, among others. You can find out more about my role and responsibility on LinkedIn here.

I undertook extensive research and wrote the series of kikki.K Inspiration Journals giving people the tools to help them create a life they love. Photo by kikki.K.

I undertook extensive research and wrote the series of kikki.K Inspiration Journals giving people the tools to help them create a life they love. Photo by kikki.K.

While freelancing for kikki.K, I wrote the Go Offline & Be Inspired Journal which inspires readers to be present, practise mindfulness and reconnect with what matters. Photo by kikki.K.

While freelancing for kikki.K, I wrote the Go Offline & Be Inspired Journal which inspires readers to be present, practise mindfulness and reconnect with what matters. Photo by kikki.K.

As the Content & Social Media Coordinator I drove and executed creative content ideas to support marketing campaigns. For the Confetti Campaign (above) I styled and directed the photoshoot and wrote accompanying content for blog, eDM and social media to support kikki.K's first Party Collection. Photo by Martina Gemmola for kikki.K.

As the Content & Social Media Coordinator I drove and executed creative content ideas to support marketing campaigns. For the Confetti Campaign (above) I styled and directed the photoshoot and wrote accompanying content for blog, eDM and social media to support kikki.K's first Party Collection. Photo by Martina Gemmola for kikki.K.

To support the launch of kikki.K's 2014 Travel Collection, Adventure Awaits, I curated content from across the globe to create an engaging and inspiring printed travel zine. This mini zine featured travel tips from Liz McLeish (Street Smith) for Melbourne, Ryan Fitzgibbon (Hello Mr. Magazine) for NYC, Carin Olsson (Paris in Four Months) for Paris, Will Taylor (Bright Bazaar Blog) for London, Rei Shito (Style from Tokyo) for Tokyo, Jo Soh (Fashion Designer - Hansel) for Singapore and Kristina Karlsson (kikki.K Founder) for Stockholm.  Content was promoted across in store collateral, eDM, social media, blog and digital flat page. Travel Zine designed by Melissa Robertson for kikki.K.

To support the launch of kikki.K's 2014 Travel Collection, Adventure Awaits, I curated content from across the globe to create an engaging and inspiring printed travel zine. This mini zine featured travel tips from Liz McLeish (Street Smith) for Melbourne, Ryan Fitzgibbon (Hello Mr. Magazine) for NYC, Carin Olsson (Paris in Four Months) for Paris, Will Taylor (Bright Bazaar Blog) for London, Rei Shito (Style from Tokyo) for Tokyo, Jo Soh (Fashion Designer - Hansel) for Singapore and Kristina Karlsson (kikki.K Founder) for Stockholm. 

Content was promoted across in store collateral, eDM, social media, blog and digital flat page. Travel Zine designed by Melissa Robertson for kikki.K.

I provided the direction, strategy and execution that launched the kikki.K Planner How-To videos, creating and featuring in the first two videos and providing strategy for subsequent videos. Content was hugely successful and shared via social media, eDM, in store collateral and online. View them on the kikki.K YouTube channel. Photo by Sayher Heffernan for kikki.K.

I provided the direction, strategy and execution that launched the kikki.K Planner How-To videos, creating and featuring in the first two videos and providing strategy for subsequent videos. Content was hugely successful and shared via social media, eDM, in store collateral and online. View them on the kikki.K YouTube channel. Photo by Sayher Heffernan for kikki.K.

I was lucky enough to combine my love for crafting, styling and DIY projects with creative, compelling and value-driven content strategy and creation to support many campaigns for kikki.K. Above is an image from the Celebrate Today Campaign in which I styled and crafted a party photoshoot and wrote content showing unique and fun ways to use products from the collection. This was delivered across social media, eDM and the kikki.K blog. Photo by Sayher Heffernan for kikki.K.

I was lucky enough to combine my love for crafting, styling and DIY projects with creative, compelling and value-driven content strategy and creation to support many campaigns for kikki.K. Above is an image from the Celebrate Today Campaign in which I styled and crafted a party photoshoot and wrote content showing unique and fun ways to use products from the collection. This was delivered across social media, eDM and the kikki.K blog. Photo by Sayher Heffernan for kikki.K.